Privacy Policy

Last Updated: July 31, 2026

Foundrz LLC (“Liitt,” “we,” “us,” or “our”) wants you to be familiar with how we collect, use, disclose, and protect personal information. This Privacy Policy describes our practices in connection with information that we collect through:

The websites we operate from which you are accessing this Privacy Policy, including, without limitation, liitt.co and any related websites, pages, subdomains, or online stores we operate (collectively, the “Websites”);
Our social media pages and accounts that we operate (collectively, our “Social Media Pages”);
HTML-formatted email messages, SMS/text messages, and other electronic communications that we send to you that link to this Privacy Policy; and
Your offline business interactions with us.

Collectively, we refer to the Websites, Social Media Pages, emails, messages, and offline business interactions as the “Services.”

By accessing or using the Services, you agree to the collection, use, and disclosure of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use the Services.

1. Personal Information We Collect

“Personal information” is information that identifies you as an individual or relates to an identifiable individual or household. Personal information does not include publicly available information or information that has been de-identified or aggregated.

Personal information you provide to us

We collect the following categories of personal information when you place an order, create an account, subscribe to emails or SMS messages, complete a survey, participate in a promotion or referral program, contact us, or otherwise interact with the Services:

Name and contact details — first and last name, email address, phone number, and postal address.
Shipping details — shipping address and delivery instructions.
Billing and payment details — billing address and payment card or related payment information (processed by our payment providers, as described below).
Account information — username, password, and login credentials, if you create an account.
Purchase and transaction details — information regarding your orders, purchases, subscriptions, and order history.
Preferences and communications — marketing preferences, choices you make about how we contact you, and information you choose to share when you complete a survey or contact customer support.
Location information — approximate or precise location information, if you choose to provide it or enable location services on your device.

Personal information collected automatically

When you use the Services, we and our service providers automatically collect certain information, including:

Online activity data — pages or screens you viewed, how long you spent on a page, navigation paths, access times and duration, and whether you have opened our marketing emails or SMS messages or clicked links within them.
Browser and device information — browser type and version, device type and model, operating system, screen resolution, language settings, and unique device identifiers.
IP address — automatically logged in our server files whenever you access the Services, along with the time of your visit and the pages you viewed. We may derive your approximate location from your IP address.
Cookies and similar tracking information — as described in Section 4 below and in our separate Cookie Policy.

Personal information from other sources

We may also collect personal information from partners and referral program members, third-party data providers who provide data enrichment services, advertising and analytics providers, and publicly available sources.

We need to collect certain personal information in order to provide the Services to you. If you do not provide the information we request, we may not be able to provide the Services. If you disclose personal information relating to other people to us in connection with the Services, including through our referral program, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

2. How We Use Personal Information

We may use personal information for the following purposes:

Providing our Services — processing and fulfilling orders, processing payments, shipping products, verifying your information, providing customer support, sending order confirmations, shipping notices and other administrative or service-related messages, and administering accounts and subscriptions.
Operations and general business — troubleshooting, diagnostic testing, performance analysis, system maintenance, hosting, and technical support.
Marketing — sending you marketing communications, updates, offers, and promotions by email, SMS/text message, or postal mail, where permitted by law.
Personalization — tailoring content, offers, and product recommendations to your interests.
Improving and developing products and services — conducting data analysis, identifying usage trends, measuring the effectiveness of promotions, and developing new products and features.
Security and fraud prevention — detecting, investigating, and preventing fraud, abuse, and security incidents, and maintaining system security.
Legal and compliance — complying with applicable laws and legal processes, responding to requests from public and governmental authorities, enforcing our terms and policies, and protecting our rights, privacy, safety, and property and those of others.
Aggregation and de-identification — aggregating, de-identifying, or anonymizing personal information so that it is no longer considered personal information.

3. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service providers and contractors — companies that help us operate our business and the Services, including e-commerce and order-management platform providers, web and application hosting providers, payment processors, shipping and logistics partners, email and SMS delivery providers, customer support tools, analytics providers, advertising providers, and fraud-prevention services.
Advertising and analytics partners — as described in Sections 4 and 5.
Affiliates — our corporate affiliates, for the purposes described in this Privacy Policy.
Professional advisors — accountants, auditors, lawyers, bankers, insurers, and consultants who support our business.
Governmental authorities and others — law enforcement, regulators, courts, or other parties where we are required by law or legal process, or where we believe disclosure is necessary to protect our rights or the rights, safety, or property of others.
Business transferees — acquirers or successors and their advisors in connection with a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy or similar proceeding.
Other online services — information you choose to post or share on our Social Media Pages or other public services may become public.

We do not sell your personal information for money. However, our use of certain cookies and advertising technologies to deliver targeted advertising may be considered a “sale” or “sharing” of personal information under some U.S. state privacy laws. Please see Section 10 (“Additional Information for U.S. Consumers”) for more information and your opt-out rights.

4. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, web beacons, clear gifs, and similar tracking technologies (collectively, “Cookies”) on the Services to:

keep the Services functioning properly and secure;
remember your preferences and settings;
analyze site traffic and user behavior;
personalize content and offers; and
measure the performance of our marketing and advertising campaigns.

Most browsers allow you to refuse or delete cookies through your browser settings. If you disable cookies, some parts of the Services may not function properly. For more detail, please see our separate Cookie Policy. We respond to browser “Do Not Track” and Global Privacy Control signals where required by applicable law (see Section 10).

5. Analytics and Advertising

We use analytics and advertising tools such as Google Analytics, Meta (Facebook) Pixel, and similar services to understand how users interact with the Services and to improve our marketing. These providers may collect information such as pages viewed, session duration, browser and device type, device identifiers, IP address, and referring URLs, subject to their own privacy practices.

You can learn about Google’s practices at google.com/policies/privacy and opt out of Google Analytics using the browser add-on at tools.google.com/dlpage/gaoptout.
To learn about and opt out of interest-based advertising from participating companies, visit optout.aboutads.info and optout.networkadvertising.org.

6. Marketing Communications and Your Choices

Email. You may opt out of marketing emails at any time by following the unsubscribe instructions in any such message.
SMS/Text messages. If you consent to receive SMS/text messages from us, message and data rates may apply, and message frequency varies. You may opt out at any time by replying STOP to any message, and you can reply HELP for help. Consent to receive marketing text messages is not a condition of any purchase.
Administrative messages. Even if you opt out of marketing, we may still send you important administrative or transactional messages (such as order confirmations and service notices) from which you cannot opt out.

To update personal information you have provided to us, please contact us at support@liitt.co or update your account settings.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide the Services, complete transactions, maintain business records, resolve disputes, enforce our agreements, and comply with applicable law. The criteria we use to determine retention periods include the length of our ongoing relationship with you, our legal obligations, and whether retention is advisable in light of our legal position (for example, applicable statutes of limitations).

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information within our organization. However, no method of transmission over the Internet and no method of electronic storage is completely secure, and we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at support@liitt.co.

9. International Transfers

Our Services are intended for individuals located in the United States, and we are located in the United States. We may store and process personal information in any country where we or our service providers maintain facilities. If you access the Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other jurisdictions where data protection laws may differ from those in your country. By using the Services, you understand that your information may be transferred to these jurisdictions.

10. Additional Information for U.S. Consumers

Pursuant to U.S. state consumer privacy laws, we provide the following additional details regarding the personal information we collect, use, and disclose about consumers in states including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia. This section supplements the information above.

Categories of personal information

In the preceding 12 months, we have collected the following categories of personal information (as defined under applicable law): identifiers (such as name, postal address, email address, phone number, payment information, unique identifiers, and IP address); personal information described in the California customer records law; commercial information (such as transaction and purchase history); internet or network activity information; geolocation data; audio or visual information (such as customer service recordings); professional or employment-related information; and inferences drawn from the above to create a profile about your preferences and characteristics.

We may also collect sensitive personal information, such as account login credentials and precise geolocation information, which we use only for permitted purposes such as providing the Services, security, and fraud prevention. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

We collect personal information from the sources, and use it for the purposes, described in Sections 1 and 2. We disclose personal information to the categories of recipients described in Section 3.

We do not sell personal information in exchange for money. However, our use of advertising cookies and pixels to deliver cross-context behavioral (targeted) advertising may be considered a “sale” or “sharing” of identifiers, internet activity, commercial information, geolocation data, and inferences with ad networks and social media platforms under certain state laws. We do not knowingly sell or share the personal information of consumers under 16 years of age.

Your rights

Depending on your state of residence, you may have the right to:

confirm whether we process your personal information and access that information;
request the specific pieces of personal information we have collected, including a copy in a portable format;
request correction of inaccurate personal information;
request deletion of your personal information;
opt out of targeted advertising and the “sale” or “sharing” of your personal information; and
not receive discriminatory or retaliatory treatment for exercising your rights.

To exercise these rights, contact us at support@liitt.co or +1 (866) 201-6046. We will verify and respond to your request consistent with applicable law. To verify your identity, we may ask you to confirm information such as your name, email, and relationship with us. You may also use an authorized agent to submit a request on your behalf, subject to our verification of the agent’s authority.

Opt-out preference signals. We process opt-out preference signals such as the Global Privacy Control (GPC) in states that require us to honor a universal opt-out mechanism. These signals apply only to the specific browser or device on which you enable them. Learn more at globalprivacycontrol.org.

Appeals. If we decline to act on your request, you may appeal by contacting us at support@liitt.co. If you have concerns about the outcome of your appeal, you may contact your state attorney general.

11. Children’s Privacy

The Services are intended for adults and are not directed to children. We do not knowingly collect personal information from individuals under the age of 18. If you believe a child has provided us with personal information, please contact us at support@liitt.co, and we will take steps to delete such information.

12. Sensitive Information

Unless we specifically request it, we ask that you not send us, and that you not disclose, any sensitive personal information (such as health or medical information, Social Security numbers, or information about racial or ethnic origin, political opinions, religion, or criminal background) on or through the Services.

13. Third-Party Services and Links

The Services may contain links to third-party websites, tools, or services that we do not operate or control. This Privacy Policy does not apply to, and we are not responsible for, the privacy practices of those third parties, including social media platforms and payment services with which you have your own account. We encourage you to review the privacy policies of any third party before providing them with your information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the “Last Updated” date above. Any changes become effective when we post the revised Privacy Policy on the Services.

15. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact:

Foundrz LLC On behalf of Liitt.co
Email: support@liitt.co
Mailing address: 2701 Couchville Pike #100, Nashville, TN 37217, United States